Part two covers three key areas in reference to lead generation, concluded by a practical activity used through LinkedIn.

- What next … how to find your ideal prospects (based on your findings from part one)

- How to communicate with the target audience and pitch your services.

- How to look after them through the customer journey process and how best to understand why you are different 'your USP'

Concluded with how to place this into action and prospect to your target audience through practical examples with LinkedIn and how to repurpose this into other areas.