Do you struggle in attracting your ideal customer? Do you know how best to find your target audience?
If not, then we can help....
How can we help you may ask? By delivering a two-part online webinar to show you hints, tips, and tricks on the topic of 'How market research can enhance lead generation for your business?'
If you are unsure if this can help you in business, it can if you need support in the following four key areas:
- Need clarity in your business or to target a different audience?
- Not sure which direction to take with your product or services?
- Feeling overwhelmed by what your marketplace and competitors are doing?
- Need to know how best to find your target audience?
As, market research provides a birds-eye view of what your industry and sector are doing at the moment … and, importantly, where you sit within it. This ultimately can tell you who your customers are, where you can find them, what products and services would they like to buy and so much more.
However, most business owners either don’t know how to do market research or they simply don’t have the time and inclination to make it a priority. This, in turn, can impact lead generation or simply, by not having the knowledge this can lead you to feel overwhelmed and this is what we wish to avoid by placing on this two-part webinar. So you know what you need to know when it comes to market research and lead generation.
The information you gain can be priceless when you improve your know-how on this hot topic of conversation in business. As, it is a common perception that market research is to either review your strengths, weaknesses, opportunities, and threats. Or to look at your PEST analysis.
But it is this and so much more.
How we best describe it is through the shop analogy in reference to your shop window is your marketing/brand awareness for your product and service, what happens in-store is your customer journey and your sales process. But without market research, you wouldn't know where best to position the shop to gain maximum interest i.e. enhance lead generation. That's why we are so passionate about educating SMEs on this topic of conversation in business.
